Kenneth Briodagh, Author at Event Marketer - Page 61 of 65

Author archive for Kenneth Briodagh

February 5, 2010

There’s an App for That

THE IPHONE, BLACKBERRY, PALM, ANDROID and other smartphones are, according to some experts, slated to become the device of choice among consumers, bypassing even the personal computer and laptop over the next year. As always, in-the-know brand marketers at companies like Autodesk, MillerCoors and eBay are riding the knife-edge of progress and creating exclusive branded...

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February 5, 2010

Cisco takes its global sales meeting virtual

Virtual events are one of the fastest growing platforms in the event industry. Yet despite their slick graphics, 3D environments and high-tech appeal, the pervasive question remains: How do you engage with attendees if you can’t see, touch or talk to them?

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February 5, 2010

Virgin Galactic Takes Flight

This is the story of the maiden voyage of Virgin Spaceship Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth.

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January 28, 2010

Glacéau Pops Up in Manhattan

Fry an egg dance a jig or get jiggy with it. It’s easy to burn 10 calories and Glacéau splashed that message all over New York City during its launch of vitaminwater10 last month with pop-ups in Union Square and SoHo. Since New York is home base for the brand launching its newest product there...

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January 28, 2010

Big Game Gets Hard Core in StL

The only game in Major League Baseball that doesn’t really count is always the second biggest event in the sport. That makes All-Star week one of the best opportunities for MLB sponsors to connect with fans from all over the country. At this year’s All-Star Game held in St. Louis July 10-14 MLB and its...

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