Author archive for Kenneth Briodagh
Handheld vs. Smartphone
Whether you're presenting at the premiere industry event of the year (Event Marketing Summit, anyone?) or calling for votes on this year’s “American Idol,” you want, no, you need to know what the folks listening in are thinking, and they need to know you give a damn. In the world of digital audience interaction and...
Mobile Marketing Gets Cool
Most people remember with nostalgia the tinny strains of “Pop! Goes the Weasel” floating through their childhood streets and running around the corner with their friends like rats out of Hamlin toward that iconic symbol of neighborhood friendliness: the ice cream truck. Now, smart marketers at companies large and small are looking to tap into...
Sports Illustrated Launches Swimsuit Issue and Initiative
The Sports Illustrated Swimsuit Issue is one of the most anticipated magazines in the publishing year, but the Sports Illustrated Group, a subsidiary of Time Inc., was looking for more than just fleeting newsstand sales. So over the next few years, the magazine plans to turn the issue into a saleable asset.
LEGO Debuts New Universe at CES
At January’s Consumer Electronics Show in Las Vegas, LEGO unveiled the LEGO Universe Massively Multiplayer Online Game (MMOG), which is expected to bring the brand to life for thousands of online players all over the globe when it is launched later this year. The toy brand’s goal is to put the focus on building and...