Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Building a Better Measurement Practice: The ROI-driven RFP Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More Experiential Marketing Trend of the Week: Think Pink The Brief: Kibble Art and Glass Hotboxes