Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Winners Unveiled: The 2026 Ex Awards For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event Full Coverage: The 2025 Experience Design Awards Experiential Marketing That Connects