Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Five Ways to Turn Pinterest’s Trends Data into an Event Strategy The Brief: Keg Cities and Social Experiments Experiential Marketing Trend of the Week: Red-Carpet Activations Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom