Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: SmashCams and Gold Squads The Brief: Farmer’s Barkets and Hair Monsters Our Ride Through San Francisco on the Fashion-driven Smirnoff Trolley at Super Bowl LX Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas