Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Building a Better Measurement Practice: The ROI-driven RFP The Brief: Gutter Parties and ‘Pollen PuttPutt’ Watch: March 2026 Experiential News Commentary Field Report: Video Game Developers and Tech Brands Level Up Demos at PAX East