Author archive for Kait Shea
Experiential Marketing Trend of the Week: Interactive Billboards
Not every live engagement needs to be an elaborate event. In the age of diminished attention spans, a quick, memorable brand interaction supported by the right strategy can go a long way. That’s where interactive billboards and OOH installations are coming into play. Done right, they’re approachable, efficient and primed for sharing. Instant Product...
SXSW 2026: 17 Experiential Ideas and Themes Worth Stealing
For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.
The Brief: Delivery Runners and Color Seasons
This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.
Five Ways to Turn Pinterest’s Trends Data into an Event Strategy
Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what's to come