Author archive for Event Marketer
Smart, Sustainable, Scalable: Balancing Brand Growth with Eco-Conscious Events
Discover 13 practical strategies to embed sustainability into event design—ensuring experiences that drive brand impact while reducing environmental footprints Conventional wisdom suggests that bigger events create bigger environmental footprints. But today’s event leaders are proving that growth and sustainability don’t have to be at odds. With the right mix of strategy, creativity, and intention, brands...
How 2Heads Made Waves with Disney at Cannes Lions 2025
At Cannes Lions, 2Heads elevated Disney’s presence with a new take on immersive brand experiences. From the standout, rooftop Mickey Mouse installation to AR activations and beachside Moana events, Disney celebrated creativity, storytelling, and audience connection.
Watch Now: Necessary Change—What’s Next for B-to-B Events
B-to-B events must evolve to keep pace with changing audiences. So why is it so hard? In this 20-minute power panel, industry experts from Mosaic break down the biggest roadblocks to creating modern business events that attendees will love and crave.
Experience Design and Creative Process Benchmark Report
The Experience Design & Creative Process Benchmark Report delivers an unprecedented look inside the creative departments at top event agencies and exhibit builders. Coproduced with Highmark TechSystems, the report surveyed 200+ creatives across the U.S. to gauge how design teams are structured, how they function and how they are evolving. The data spans: • Department...