Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • Articles

    Event Programs: Meow Mix Connects With Pet Owners Through Acatemy

    Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat experts—including feline behaviorists therapists veterinarians and pet psychics.

  • Launches

    Targeting: Secret Asks Women So You Think You Can Dance?


    Procter & Gamble’s Secret deodorant is rolling out its new Because You’re Hot campaign with the help of a celebrity-endorsed amateur dance contest. Secret’s Show Us Your Moves casting call tour kicked off Aug. 23 in New York City at the Roseland Ballroom. The first 200 dancers to arrive got 30 seconds to show their stuff to celebrity choreographers Rich and Tone and to compete for a shot at a guest dancer spot in an upcoming Jennifer Lopez video. The kick-off event wrapped with a special performance by J. Lo who sat in on several of the tryouts.

  • B-to-C Events

    Sampling: Weight Watchers Takes Its Snacks To The Streets For First Time

    For the first time Weight Watchers is moving its calorie-controlled snacks off of grocery store sampling tables and into the hands of hungry consumers at fairs festivals and family events. The brand’s multi-market sampling campaign launched in late August and will hit 25 events in Boston Chicago and New York through Sept. 30.  

  • Sponsorships

    Sponsorships: Peroni Brews Up Fashion Week Presence

    Upscale Italian beer brand Peroni Nastro Azzurro is looking to break boundaries and challenge the traditional beer drinking market to capture the attention of stylish consumers at Mercedes-Benz Fashion Week. The beer which last year entered a two-year sponsorship of the event is the official beer of Fashion Week events in New York City Miami and Los Angeles.

  • Sponsorships

    Sports Marketing: Lever 2000 Cleans Up at US Open

    To engage consumers and gain awareness and trial Lever 2000 is serving up a US Open sponsorship activation that includes free group tennis lessons a sweepstakes to win five days in New York City and tickets to this year’s finals match as the grand prize. In addition an online component offers site visitors a reality tennis challenge. Activations center on the theme Raise Your Game.