Author archive for Event Marketer
Multimedia: John Frieda Brings Soap Fans Front And Center
Kao Brands' John Frieda hair care line made a mark at Friday's Daytime Emmy Awards with the Luminous Color Glaze Fan Zone outside the Kodak Theatre. The branded area was mentioned and shown during the broadcast pre-ceremony exposure included a music performance there by Rick Springfield to open the show. In addition Emmy winners...
Legal Action: MasterCard Seeks Injunction Against FIFA
Two weeks after Visa announced a seven-year sponsorship of FIFA through 2014 the property's incumbent payment card partner MasterCard International is suing soccer's international governing body. The complaint filed in the U.S. District Court for the Southern District of New York seeks an injunction that would prevent FIFA from moving forward in the agreement with...
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum. The Nicorette Stop Shop now on its way to Atlanta Chicago Houston and Phoenix offers consumers one-on-one counseling sessions with certified smoking cessation counselors; a multimedia learning center (videos...
Integrated Campaigns: JetBlue Lets Consumers Speak
JetBlue Airways' latest event marketing initiative a live extension of the carrier's new "Sincerely JetBlue" ad campaign gives customers a chance to talk back to the airline about their experiences. The airline created a booth in which consumers can record a video message about their flight experiences and is taking the setup to high-traffic locations...