Event Marketer

Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood of people that are potentially loud and talk a lot. But not necessarily those that influence others.”

POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.”  Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger consumers on the east and west coasts. Focusing the tour to two regions helps reach POM’s goal to reduce carbon emissions and cut gas costs. To reinforce its eco-friendly image POM opted for a sprinter van for transport instead of a large truck and gets around on Vespa scooters once on site.

Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes and accessories) Teen Vogue earlier this month held a Style Swap for 500 of its young readers. The Style Swap held at The Metropolitan Pavilion in New York City was so successful the magazine plans to hold additional swap meets across the country as part of an annual event.

Palm is connecting with participants in this year’s City Chase races (in eight cities across the U.S.) by providing its Palm Centro smartphones to help them navigate the race via SMS and other features. The U.S. series (City Chase is a global event) kicked off in Philadelphia earlier this month followed by stops next month in San Diego and San Francisco.

Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
To celebrate it’s 100-year anniversary and to kick off it’s 14-city cross-country tour Milk-Bone on May 21 hit Times Square with a one-day media blitz that included celebrity appearances pet psychic paw readings dancing dog demonstrations a $1 million charity donation and an opportunity for pooches and their people to come by for a sample—all inside a 480 square-foot dog house covered in 100 000 Milk-Bone biscuits.