Event Marketer

There ain’t no party like a Scranton party kids. To mark the official launch of “The Office” board and DVD games Pressman Toy is hitting the PA town for a day filled with Dundler Mifflin-inspired games and events.

Mindy Kaling who plays Kelly Kapoor on the show (she also writes and produces) is hosting the July 19 event. Brian Baumgartner the actor who plays Kevin will also be in attendance.

As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a 41-city event produced by Live Nation. The tour kicked off July 4 and runs through Sept. 5.

Burger King in June announced the launch of a new more nutritional Kids Meal featuring the “fries” (apple slices cut in the shape of fries) and Kraft Macaroni & Cheese as part of its BK Positive Steps nutrition program.

To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles.

The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair of underwear ornamented with a branded tag informing them about the race.

POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.”  Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger consumers on the east and west coasts. Focusing the tour to two regions helps reach POM’s goal to reduce carbon emissions and cut gas costs. To reinforce its eco-friendly image POM opted for a sprinter van for transport instead of a large truck and gets around on Vespa scooters once on site.

Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood of people that are potentially loud and talk a lot. But not necessarily those that influence others.”