Event Marketer

Coke Zero hired four NCAA fans to blog about March Madness for three weeks as part of its Coke Zero Ultimate Dream Job contest. The four fans were selected from a number of nationwide entries and have been relocated to San Antonio by Coke Zero where they’ll catch all of the NCAA Men’s Final Four action and blog about it.

“We’re drawing attention to the brand and why it’s so great. This was another way to activate the Internet ” Susan Stribling director-communications at Coca-Cola North America told Buzz.

For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of BMW has always been about connecting with buyers where they live letting them fall in love with the brand by driving the product—and then stepping out of the equation confident that the target will come back on their own terms. And as every marketer knows: when they do they’re yours for life.

Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time

On June 19 HSBC celebrated its role as the category sponsor of Wimbledon by activating on the sponsorship for the first time in the U.S. The bank staged tennis matches on mini courts set up outside HSBC branches near Lincoln Center Columbus Circle on Madison Avenue and at the bank’s headquarters on Fifth Avenue. Fans and customers could jump onto the court for a chance to play with former tennis champ Jim Courier and nine-time Grand Slam champion Monica Seles.

Sampling: Starbucks Launches A Summer Taste Tour

In an effort to educate consumers about its products and “reclaim” its coffee authority Starbucks this summer is taking its coffee beans on a summer taste tour to four prominent summer festivals. The tour gives consumers the inside scoop on the roasting process and offers a taste of Starbucks’ brews as well as the coffeehouse culture.

Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo

The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever 24-hour eco-lifestyle network Planet Green a new net (owned by Animal Planet’s parent company Discovery Communications) focused on green living.