Author archive for Event Marketer
Event Tours: Gallery Exhibits Help Lexus Introduce New Vehicle
Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the marque to drivers whose perceptions of the brand might not be up to date—the luxury division of Toyota Motor Sales has assembled its own touring art exhibition dubbed The 460 Degrees Gallery.
Pop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store
After success last year with a touring golf-themed pop-up environment for The Glenlivet brand spirits marketer Pernod Ricard has unveiled a new pop-up initiative for its Chivas Regal brand. The Chivas Studio opened two weeks ago in New York City; following a three-week run there it will pack up and move to Dallas Miami Chicago...
Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s
Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind Lay’s potato chips. With stops primarily at supermarkets the initiative is aimed at getting the newly reformulated snacks—they’re now cooked in sunflower oil—in the mouths of consumers.
Immersions: Gore Puts Customers In The Eye Of The Storm
W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are. “We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through...