Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • B-to-C Events

    Target Opens Up NYC Bodegas

    There are no Target stores in Manhattan (sigh) but from Sept. 12 to Sept. 15 New Yorkers could get first dibs on many of the retailer’s newest home fashion and beauty collections at one of four temporary retail shops called Bullseye Bodegas.

  • B-to-C Events

    Style Network Takes Its Show On The Road

    Comcast’s Style network is back on tour with its 34-foot “Style Beauty Bus ” offering free mini-makeovers to females in 10 cities from August through November. This season the tour includes a new focus on the network’s partners bringing its busload of beauty to call centers and other affiliate offices. The bus tour now in its third year also will reach women at shopping malls with services provided by beauty professionals from Garnier Fructis and Maybelline New York.

  • B-to-C Events

    L’Oréal Paris Goes To The Fair

    L’Oréal Paris activated The Color Space a 5 000 square-foot interactive beauty pavilion at the Minnesota State Fair from Aug.21-Sept. 1. The red-carpeted pavilion provided an environment for men and women to learn about the latest beauty trends and products and brought a beauty experience to fair attendees across all categories—cosmetics skincare haircare and haircolor.

  • B-to-C Events

    Food Lion Debuts Its New Nutritional Program

    To support the launch of its new Guiding Stars Nutrition Navigation System Food Lion and Bloom supermarkets launched a five-market mobile marketing tour. The Guiding Stars program assigns one two or three stars to products in its stores giving consumers an easy way to select food based on its nutritional qualities. (One star is good two is better and three is best.) The program kicked off at 61 Bloom Supermarkets in June and at 1 200 Food Lion stores in July. 

  • B-to-C Events

    Lush Takes It All Off To Promote Its Naked Bath Products

    Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading “Ask my why I’m naked.” The one-day stunt executed at 27 stores in 23 cities across the country was designed to get consumers thinking about the impact packaged goods have on the environment. The brand creates solid alternatives to traditionally liquid-based shampoos soaps and conditioners eliminating plastic bottles and other unnecessary packaging from going into landfills.