Event Marketer

At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.

Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace

The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged to use Bacardi-provided flip cameras or their own cameras or smartphones to instantly print snapshots taken on-site to a Bluetooth printer.

McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the name of the Republican candidate with the tagline “Why McCain Should Be In the White House.”

The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four years ago has since branched into offering other apparel.

To create brand awareness collect data and connect with its customers face-to-face the brand recently went guerrilla. It hit the streets to interact with its core customer: the self-expressive New Yorker that identifies with the brand’s unconventional style.