Author archive for Event Marketer
Starburst Wraps GummiBursts Mobile Tour
Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college campuses across the country sampling gummies and engaging students with the chance to hop on stage and play in a...
TBS Brand Ambassadors Hit The Strip At Comedy Fest
TBS created awareness and drove ticket sales for its “Very Funny” comedy festival via pedal pushers who served as brand ambassadors and moving billboards. The Comedy Festival took place Nov. 20-22 at Caesars Palace in Las Vegas. The brand ambassadors pedaled three bicycles towing branded 4-foot-by-5-foot signage and distributed information about the festival in general...
Visa Teams Up with Michael Phelps For Charity
Gold medalist Michael Phelps made a splash in New York City the day after he returned from the Olympics. EM was on site when the 14-time gold winner presented a $20 000 Play Every Day jump-start grant on behalf of Visa to the YMCA of Greater New York then changed into swimming trunks and demonstrated...
Tecate Celebrates Mexican Independence Day With Boxing
Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. It’s all part of the brand’s expanding partnership with boxing promotional firm Golden Boy Promotions.