BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Live Events Amplifly Content for Traditional Publishers Multi-user VR Drives the Launch of Jaguar’s New Electric Car Hertz Announces Live Nation Partnership How Cannabis Events Are Lighting Up the Industry