Inside Audi’s Experiential Evolution B-to-C Events, B-to-B Events Posted on February 1, 2017 by Sandra O’Loughlin Erin Keating, Head of Events[/caption] With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gleaming metal exhibit… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the April 2015 issue Related Articles Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas Steal-worthy C-Suite Event Ideas from the Super Bowl LX Innovation Summit How Cîroc is Tailoring its Athletic Club Platform to Tap into Pickleball, Dance and More