Inside Audi’s Experiential Evolution B-to-C Events, B-to-B Events Posted on February 1, 2017 by Sandra O’Loughlin Erin Keating, Head of Events[/caption] With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gleaming metal exhibit… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the April 2015 issue Related Articles Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore What Each Generation Really Wants from B-to-B Events—And What the Data Says Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week Experiential in Color 2025: Inside the Program’s New Mentorship Initiative