Inside Audi’s Experiential Evolution B-to-C Events, B-to-B Events Posted on February 1, 2017 by Sandra O’Loughlin Erin Keating, Head of Events[/caption] With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gleaming metal exhibit… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the April 2015 issue Related Articles Straight Talk Throws its NASCAR Activation Back to ’09 and Meets Racing Fans on Tour B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In 10 Minutes With… Gabe Weiss, Head of Marketing at Hitachi Construction Machinery Americas B-to-B Dream Team 2026: Meet Collin Hummel of 3M