Inside Audi’s Experiential Evolution B-to-C Events, B-to-B Events Posted on February 1, 2017 by Sandra O’Loughlin Erin Keating, Head of Events[/caption] With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gleaming metal exhibit… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the April 2015 issue Related Articles Experiential Marketing Trend of the Week: Red-Carpet Activations Building a Better Measurement Practice: The ROI-driven RFP Dream Team Tips: Designing Trackable Pipeline, Avoiding ‘Broad-stroke’ Strategies How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans