Event Marketer

Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading “Ask my why I’m naked.” The one-day stunt executed at 27 stores in 23 cities across the country was designed to get consumers thinking about the impact packaged goods have on the environment. The brand creates solid alternatives to traditionally liquid-based shampoos soaps and conditioners eliminating plastic bottles and other unnecessary packaging from going into landfills.

Outdoor retailer Eastern Mountain Sports this past weekend created and executed the Nor’Easter outdoor festival a three-day event featuring mountain climbing conservation and live music.

“We have sponsored other events but this is the first time we created a concept and executed the event ” Scott Barrett cmo of EMS told Buzz. “Climbing is our heritage and we wanted to create an event to celebrate mountain sports and the beauty of mountain life.”

Office Depot will be a co-primary sponsor of Tony Stewart’s No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series vehicle along with Procter & Gamble’s Old Spice starting in 2009. His car will have a new color scheme to reflect the partnerships.

The retailer is currently a NASCAR sponsor and sponsors driver Carl Edwards in a deal that ends this season.

To spread awareness of its Just Picked Just Caught Just Joe promo in August chain restaurant Not Your Average Joe took its chefs to local farmers markets to demonstrate their skills on cooking from scratch.  

On Aug. 8 Hyundai stopped by New York’s Financial District to offer consumers a first-hand look at the automaker’s first luxury performance sedan the Genesis. Visitors could hop in the passenger seat and take a spin with a professional driver on a special course located just off of Wall Street. (At larger events consumers take the wheel.) The event was held in conjunction with the annual Financial Community Day Festival.