Author archive for Event Marketer
Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit
Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action sports photography competition. The tour features 50 photographs from finalists in the Red Bull Illume Image Quest competition in an art gallery-style environment. The photographs are displayed on eight-foot glass and metal cubes illuminated from below. “The exhibit is designed to...
Activation: The Home Depot Leverages NFL Via Community Efforts
In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program. Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that...
Thinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate...
Spicing Up Events with Pecha Kucha
Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session. Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that...