Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • B-to-C Events

    Chili’s Goes Tailgating In the Fall

    Chili’s is looking to connect with college football fans via a tailgate tour that will visit 18 major college football games this fall between Oct. 11-Nov. 15 including LSU at Florida Oklahoma vs. Texas and Penn State at Wisconsin.

    At each game Chili’s will have teams of six-10 people looking for fans tailgating with Chili’s food or signage. One tailgater each week will receive tickets to the postseason college football game of their choice. Others will receive Chili’s gift cards coupons T-shirts and other gifts.

  • B-to-C Events

    History-NASCAR Partnership Promotes ‘Ice Road Truckers’

    Event Tours: History-NASCAR Partnership Promotes ‘Ice Road Truckers’

    To drive tune-in to this season’s June 8 premiere of “Ice Road Truckers ” cable net History teamed up with NASCAR in a partnership that brought an Ice Road Trucker-themed experience to four track events this season. History also created a series of mini-documentaries that will air during episodes of the series.

  • B-to-C Events

    Alaska Town Renamed Jolt During Summer Solstice

    Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting cases of their product to sleep-deprived citizens of Barrow AK the northernmost U.S. city.  The beverage was distributed precisely at the solstice (approximately 8 p.m. on June 20)—which was exactly five weeks and six days after sunrise there with another five weeks and six days to go until nightfall.

  • B-to-C Events

    Chrysler Partners With Six Flags

    Chrysler is partnering with theme park company Six Flags in an effort to give consumers one-on-one experiences with its Chrysler Jeep and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flag theme parks this summer and will add more parks in 2009. Additionally Chrysler Jeep and Dodge vehicles will become the “official vehicles” of the parks.

  • B-to-C Events

    Bravo Promos Show With Free Hair Styling

    To promote the second season of “Shear Genius ” cable net Bravo last month offered New Yorkers free blowouts by the show’s 12 contestants in a one-day Times Square pop-up hair salon. The first 100 guests in line for a blowout received a gift bag brimming with Nexxus hair products.

    A key design element: 10 uniquely-themed salon chairs designed by art students at the New York School of Visual Arts.