Event Marketer

To create awareness for its Microsoft-powered Link@Sheraton service 600 Sheraton employees were bussed from its White Plains New York Starwood headquarters to work from Central Park from 8 a.m. to 3 p.m. on Sept. 15. Dubbing it the Sheraton Global Out of the Office Day the company organized similar events that day at locations in Sydney Australia; Shanghai China; and Lisbon Portugal.

To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot.

“We also wanted the opportunity to get foot traffic with the traditional Star Wars franchise fans now adults and some parents ” Brenda Freeman cmo-young adults and kids media at Turner Broadcasting’s Animation told Buzz.

To connect with participants at the L.A. Cancer Challenge on Oct. 26 Health magazine activated its sponsorship with a presence that tied into editorial content from the magazine.

The brand set up a smoothie bar and a lounge where racers and spectators could sit back and relax with a copy of its latest edition of the magazine. The smoothie recipes were from an article in the magazine’s October issue.

On Oct. 5 athletic brand Atayne activated its sponsorship at the Maine Marathon in Portland ME by… picking up trash. The one-and-a-half-year-old athletic apparel brand sent volunteer brand ambassadors out on the 26-mile course with baby jogging strollers to follow runners and pick up garbage and recyclables left behind. Atayne creates performance apparel made from recyclable materials like plastic bottles and coconut shells. The activation supports the brand’s environmentally conscious mantra: run hard tread lightly. 

In an effort to reinforce its brand among U.S. consumers Russian Standard Vodka recently hit nine markets with the Girls of Miss Russia USA tour. Claiming to be Russia’s No. 1-selling premium vodka and nightlife spirit the vodka brand traveled with five finalists from the Miss Russia pageant which is owned by the company.