B-to-C Events

Ubisoft Promos New Game With Buzz Cuts

By

To get the word out about Hell’s Highway the third installment in its Brothers In Arms World War II-themed video game series game publisher Ubisoft offered attendees at this year’s Penny Arcade Expo…

More on This Topic

The Brief Roundup

The Brief: Flavor Interventions and Death Predictions

Trend of the Week

Experiential Marketing Trend of the Week: Wine Windows

Instacart Cart Classics Dinner
Sampling

Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

Womanizer's Wall of Red Flags
Pop-Ups

6 Dating App Events to Win Back Gen Z Users

The Brief Roundup

The Brief: Billboard Houses and Diaper Rescues

This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.
Trend of the Week

Experiential Marketing Trend of the Week: Wedding Bells

Welch's Fusions at Lollapalooza 2026
Festivals & Fan Cons

Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

Festivals & Fan Cons

Coca-Cola Activates its Largest Footprint Yet at Essence Festival

Festivals & Fan Cons

Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

Popular

  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Eight Ways to Make Your Events More Immersive—and Memorable
    Home

    Eight Ways to Make Your Events More Immersive—and Memorable

  3. The Brief: Billboard Houses and Diaper Rescues
    Pop-Ups

    The Brief: Billboard Houses and Diaper Rescues

  4. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  5. Experiential Marketing Trend of the Week: Wine Windows
    Sampling

    Experiential Marketing Trend of the Week: Wine Windows

  6. Is Your Exhibit Strategy Ready for the Buyer-First Trade Show Floor?
    Trade Shows

    Is Your Exhibit Strategy Ready for the Buyer-First Trade Show Floor?

  7. 6 Dating App Events to Win Back Gen Z Users
    B-to-C Events

    6 Dating App Events to Win Back Gen Z Users

  8. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  9. Experiential Marketing Trend of the Week: Wedding Bells
    Pop-Ups

    Experiential Marketing Trend of the Week: Wedding Bells