Author archive for Event Marketer
Pop-ups: Charmin Opens Public Restroom in Times Square
In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront. Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and...
Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
B-to-B Events: IBM Hosts Multi-venue Town Hall In China
Just months after it executed a five-venue town hall meeting for 19 000 attendees across India IBM replicated the feat for a flight of events in China. The centerpiece event was a meeting for 3 100 employees media and guests in Beijing that was viewed live by 4 400 other staffers from seven remote locations...
Strategy: BB&T To Use New Deal To Target NASCAR Partners Suppliers
BB&T will use its new NASCAR sponsorship to connect with b-to-b customers particularly those in the automotive aftermarket industry. The bank just signed its first-ever NASCAR sponsorship a two-year agreement with Clint Bowyer’s Busch Series ride.