Author archive for Event Marketer
Restaurant Chain Chefs Cook At Farmers Markets
To spread awareness of its Just Picked Just Caught Just Joe promo in August chain restaurant Not Your Average Joe took its chefs to local farmers markets to demonstrate their skills on cooking from scratch.
Chili’s Goes Tailgating In the Fall
Chili’s is looking to connect with college football fans via a tailgate tour that will visit 18 major college football games this fall between Oct. 11-Nov. 15 including LSU at Florida Oklahoma vs. Texas and Penn State at Wisconsin. At each game Chili’s will have teams of six-10 people looking for fans tailgating with Chili’s...
History-NASCAR Partnership Promotes ‘Ice Road Truckers’
Event Tours: History-NASCAR Partnership Promotes ‘Ice Road Truckers’To drive tune-in to this season’s June 8 premiere of “Ice Road Truckers ” cable net History teamed up with NASCAR in a partnership that brought an Ice Road Trucker-themed experience to four track events this season. History also created a series of mini-documentaries that will air during...
Alaska Town Renamed Jolt During Summer Solstice
Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting cases of their product to sleep-deprived citizens of Barrow AK the northernmost U.S. city. The beverage was distributed precisely at the solstice (approximately 8 p.m. on June 20)—which was exactly five weeks and six days after sunrise there with another...