Event Marketer

Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate Party concerts interactive displays special events and galas as well as the Grey Cup game itself.

DWS Scudder isn’t just showing consumers what climate change can do to the environment—it’s showing them how it can be an investment opportunity as well.
 

Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.

One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.

“In many ways we find that people are much more receptive when it is someone that is not part of SAP that talks about us ” Andy Williams director-marketing retail for SAP told Buzz. “And that has really led to us using our customers to help us tell our story.”

UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nation’s Triathlon sports and fitness expo which will take place Sept. 12-13 in Washington DC.

Triathlon involvement makes sense for the company for a number of reasons Krishnan Sridharan regional director-strategic marketing UnitedHealthcare Northeast and Mid-Atlantic told Buzz. One reason: It helps bring the brand’s tagline—Healing health care. Together—to life.

Skyy is so convinced its new 100 percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market that its inviting customers to try out the competition. Skyy Infusions’ Go Natural campaign—the biggest launch in the brand’s 16-year history—kicks off its mobile tour on April 1 in San Francisco. The touring vehicle a branded Airstream with a fully-staffed bar and patio on the roof will host on and off-premise taste tests samplings bartender education events and trade functions in cities where regulations allow.