Event Marketer

Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale BMW racetrack outside the convention center with the company’s on-site CES booth in the Central Hall of the Las Vegas Convention Center.

Leveraging its relationship with Formula 1 racing and BMW Intel brought the wireless broadband product to life by stretching the WiMAX demo from its booth all the way to the outer reaches of the convention center into a full-on racetrack dubbed Pit Lane Park.

DWS Scudder isn’t just showing consumers what climate change can do to the environment—it’s showing them how it can be an investment opportunity as well.
 

Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate Party concerts interactive displays special events and galas as well as the Grey Cup game itself.

Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.

One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.

“In many ways we find that people are much more receptive when it is someone that is not part of SAP that talks about us ” Andy Williams director-marketing retail for SAP told Buzz. “And that has really led to us using our customers to help us tell our story.”

UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nation’s Triathlon sports and fitness expo which will take place Sept. 12-13 in Washington DC.

Triathlon involvement makes sense for the company for a number of reasons Krishnan Sridharan regional director-strategic marketing UnitedHealthcare Northeast and Mid-Atlantic told Buzz. One reason: It helps bring the brand’s tagline—Healing health care. Together—to life.