Author archive for Event Marketer
Targeting B-to-B Influencers
Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood...
POM Tea Targets Health-Conscious Consumers
POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.” Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger consumers on the east and west coasts. Focusing the tour to two regions helps reach POM’s goal to reduce carbon...
Teen Vogue Stages Style Swap
Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes and accessories) Teen Vogue earlier this month held a Style Swap for 500 of its young readers. The Style Swap held at The Metropolitan Pavilion in New York City was so successful the magazine plans to hold additional swap meets...
Palm Connects With City Chase Participants
Palm is connecting with participants in this year’s City Chase races (in eight cities across the U.S.) by providing its Palm Centro smartphones to help them navigate the race via SMS and other features. The U.S. series (City Chase is a global event) kicked off in Philadelphia earlier this month followed by stops next month...