Event Marketer

Wachovia Bank is teaming up with Greater Philadelphia Tourism and PBS to sponsor American Legacy magazine’s mobile tour during Black History Month.  

On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the occasion in a primary market Zyrtec turned a frigid four days in January (Jan. 24-Jan. 27) into an immersive springtime stroll through New York City’s Central Park. The 8 100-square-foot Spring Wonderland Dome invited families to park their strollers grab some hot cocoa wander into a springtime scene and get involved with the “outdoor” activities.

To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story high 26-foot-deep money booth in which contestants get a chance to grab as much play money as possible.

Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the Stars tour which ended its winter segment this month and kicks off again in June.

Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted by a pit crew of Danica Patrick look-alikes. Four brand ambassadors sporting branded Andretti Green Racing t-shirts and Patrick’s signature long dark locks helped whisk customers through check-in by carrying luggage assisting customers at ticket kiosks and offering directions. Once they were checked in customers moved on to security by crossing a faux finish line marked by two checkered flags.