Event Marketer

To kick off its latest volunteerism initiative called Pledge 24 in 2010, WE tv took pledging to the people on Dec. 17 with a mobile Resolution Center where passersby could step out of the frigid temperatures and pledge to warm the lives of others with volunteer service in the new year.

2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of the experience is an interactive mobile Eco Home housed in a hybrid truck that runs on solar and wind energy and is heated by solar radiant heating. Tents outside the truck feature an Olympic medal display area, a snowboard simulator, a hockey rink and a green-screen opportunity where visitors can have their picture taken with the Olympic flame.

The California Lottery in December held a private concert starring Michelle Branch for 200 guests. The concert was part of a promotion with Warner Bros. Records that included a new series of lottery scratcher tickets featuring Branch and WB artists Goo Goo Dolls, Seal and Taking Back Sunday.

By Lisa Goell Sinicki


Selling sponsorships into your b-to-b events is no longer an option—it’s a necessity. “Without sponsorships we’d drive up our cost our attendees’ cost or both ” says Lynn Connelly director of sponsorships at Office Depot.

EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going

The doors were closed. The coffee was poured. The conversation began.