Event Marketer

The senior prom next month at Cupertino High School in Cupertino, CA, won’t be the usual coming-of-age bash where 18-year-olds get decked out in fancy dresses and tuxes and go a little crazy on the dance floor. This year, seniors will attend a SuperProm, a $100,000 affair the students earned by receiving the most online votes in a nationwide contest produced by Dell.

L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean College Campus Tour is hitting 10 campuses through April 27.

Designing a mobile experience that transforms the inside of a truck into a museum or a science lab takes imagination, design expertise and an ability to dream outside of the box. It also requires collaboration between the designer, who has an idea in mind, and the fabricator, who knows how to build it. When it works, it’s a beautiful thing, immersing attendees in the experience and engaging them in the message.

Virgin Galactic reveals the VSS Enterprise and EM traveled to the Mojave to capture the reveal of the first commercial “spaceline”

Warner Brothers Studios recently wrapped a 12-stop interactive mall tour in December in Gurnee, IL, that featured Kid’s WB Game Stations showcasing the Scooby Doo, Lego Rockband, Where the Wild Things Are, Scribblenauts, Touch Master, The Clique Diss & Makeup and Game Party WB video game titles. The games are targeted at children five to twelve years old and are available on the Nintendo Wii and DS systems, Xbox 360 and on PCs. The mall tour ran in conjunction with the website kidswb.com, where a different selection of exclusively online games are available. The tour hit the road Nov.