Event Marketer

L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean College Campus Tour is hitting 10 campuses through April 27.

Designing a mobile experience that transforms the inside of a truck into a museum or a science lab takes imagination, design expertise and an ability to dream outside of the box. It also requires collaboration between the designer, who has an idea in mind, and the fabricator, who knows how to build it. When it works, it’s a beautiful thing, immersing attendees in the experience and engaging them in the message.

Virgin Galactic reveals the VSS Enterprise and EM traveled to the Mojave to capture the reveal of the first commercial “spaceline”

Warner Brothers Studios recently wrapped a 12-stop interactive mall tour in December in Gurnee, IL, that featured Kid’s WB Game Stations showcasing the Scooby Doo, Lego Rockband, Where the Wild Things Are, Scribblenauts, Touch Master, The Clique Diss & Makeup and Game Party WB video game titles. The games are targeted at children five to twelve years old and are available on the Nintendo Wii and DS systems, Xbox 360 and on PCs. The mall tour ran in conjunction with the website kidswb.com, where a different selection of exclusively online games are available. The tour hit the road Nov.

All over the country, independent Farmer’s Insurance agents have been hosting and taking part in events where the brand offers a free software package to help parents protect their children in case they’re ever lost or stolen. In exchange, the agents are collecting data and potential leads. So far, the response rate from parents who purchased a Farmer’s product after interacting with an agent at one of the events has been about eight percent, according to early data. The program has been live since summer 2009 and is expected to continue into the foreseeable future.