Author archive for Event Marketer
Bacardi Mixes Beats To Build Brand Preference
The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged...
McCain Foods Hits Campaign Trail
McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the name of the Republican candidate with the tagline “Why McCain Should Be In the White House.”
Ubisoft Promos New Game With Buzz Cuts
To get the word out about Hell’s Highway the third installment in its Brothers In Arms World War II-themed video game series game publisher Ubisoft offered attendees at this year’s Penny Arcade Expo (PAX) an authentic taste of military life—with a twist. From Aug. 29 to Aug. 31 show attendees could stop by the brand’s...
LittleMissMatched Serves Up Product In NYC
The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four years ago has since branched into offering other apparel. To create brand awareness collect data and connect with its customers face-to-face the brand recently went guerrilla. It hit the streets to interact with its core customer: the self-expressive New Yorker...