Author archive for Event Marketer
How to Select the Right Brand Ambassador for the Job
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to...
Olympics: BMW Drives for Team USA
It isn’t easy to stand out in the competitive luxury automobile market, even if you are the ultimate driving machine. It’s even more challenging to keep current owners of your luxury vehicle excited about what they already drive when there are so many other options out there.
HBO Stages A ‘White House’ Motorcade
To build buzz and drive viewership for its new show, “VEEP,” which stars Julia Louis-Dreyfus, HBO took motorcades to three big markets in full vice-presidential style. Each motorcade consisted of two police motorcycles and a black SUV with hood flags flying acting as escort to a branded, wrapped tour bus that visited The Grove shopping...
Olympus Surprises Consumers on the Street with Free Cameras
To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a JetBlue flight. The brand kicked off its two-week Pen Ready Project on Sept. 19 at its headquarters in Harrisburg, PA,...