Author archive for Event Marketer
Exhibits: Napster Spices Up DigitalLife With Burlesque Shows
Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to its exhibit at this month’s DigitalLife consumer electronics show in New York City. The exhibit open to guests 18 and over tied in with a steamy microsite featuring an exotic dancer that the company is using to promote its Napster...
Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting sponsor of the Pro Bowl. It’s the first time the league has sold presenting sponsorship of the season-ending all-star game.
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government and commercial customers with the just-launched Motodriven tour.
Interactives: Jeep Gets Consumers Muddy At State Fair
DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through 14 000 gallons of mud for the chance to win a 2007 Jeep Wrangler Unlimited. “It was big fun and a little bit messy ” Carrie McElwee the brand’s senior manager-marketing p.r. told Buzz. “We thought it was the perfect...