Event Marketer

The best designs of the year have been named. We’ve got the hot list right here, as the editors of Event Marketer magazine have unveiled the winners of the 2015 Experience Design Awards. The EDAs recognize the best event and branded environments among this industry’s top experience designers and innovators, and the award-winning projects reflect […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winners prove that the experiential industry can make a little magic, too. Like the first-of-its-kind Oculus Rift experience by Merrell, that had Sundance festivalgoers braving precarious suspension […]

Congratulations to the winners of the 2015 Event Technology Awards, the world’s largest, most respected and most prestigious awards program for the use of technology in experiential marketing. The winners were announced today at a luncheon gala at the EventTech conference at the Bellagio in Las Vegas. Best Use of a Single Technology (B-to-C)
 Gold Winner […]

The college market is unlike any other target market; college students are constantly moving, constantly connected, newly independent and are a niche group that marketers should pay attention to. As young adults, they suddenly have increased spending power and brands can form meaningful relationships with students during this impressionable period—relationships that could extend throughout their […]

What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all.

Smart b-to-b events today […]