Author archive for Event Marketer
Guerrilla Events: Marshalls Takes Flash Fashion To Chicago
A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity to show off its merchandise to Chicago shoppers. The TJX Cos. chain started the effort by dressing models head-to-toe in apparel that’s available at the store and having them do everyday errands in high-traffic areas. The hook? Each piece of...
Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints
Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.
Grassroots Events: Pup-Peroni Targets Consumers With Dog-inclusive Activities
Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events as part of a 37-week campaign. The setup for the “Dogs Are People Too” tour includes computer kiosks consumers can use to find dog-friendly restaurants and hotels across the country. The event also includes a pet-and-owner photo op which Geoff Tanner...
Aromatherapy: How to Incorporate Scent into Experiential Marketing
How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five...