Event Marketer

In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic sponsorships, and why the automotive brand is activating at Major League Soccer events.  

A step-by-step process for creating effective lead management for your next trade show.

In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.

New white paper explains how to connect with the “big four” attendee types What works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top […]

In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.