Event Marketer

The college market is unlike any other target market; college students are constantly moving, constantly connected, newly independent and are a niche group that marketers should pay attention to. As young adults, they suddenly have increased spending power and brands can form meaningful relationships with students during this impressionable period—relationships that could extend throughout their […]

What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all.

Smart b-to-b events today […]

In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic sponsorships, and why the automotive brand is activating at Major League Soccer events.  

A step-by-step process for creating effective lead management for your next trade show.

In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.