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Video GalleryEM All Access: Inside Intel’s ‘Unscripted’ CES Strategy
In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.
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Advertorial
The Event Marketer’s Guide to Launch Events
New white paper explains how to connect with the “big four” attendee types What works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top […]
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Video GalleryEM All Access: How Oracle is Saving Millions by Going Green
In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.
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Video GalleryEM All Access: Inside LG’s Scalable NCAA Sponsorship
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle Donovan talks about the value of a scalable sponsorship investment.
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Video GalleryEM All Access: Microsoft’s ‘Portfolio Perspective’
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a “Portfolio Perspective” is becoming the centerpiece of the company’s event strategy.