Event Marketer

New white paper explains how to connect with the “big four” attendee types What works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top […]

In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.  

In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle Donovan talks about the value of a scalable sponsorship investment.  

In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a “Portfolio Perspective” is becoming the centerpiece of the company’s event strategy.

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In our annual state of the union for women, 28 of the industry’s top trailblazers talk about what it takes to survive and thrive in the world of events   Earlier this summer, we assembled 28 of the industry’s top female executives for what has become our largest Women […]