Author archive for Event Marketer
Breaking Campaigns: Microsoft Introduces Vista Office 2007 In 74 Cities
Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.
Hispanic Marketing: Sony Creates Pop-up To Promote New Service
Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.
Pop-ups: Charmin Opens Public Restroom in Times Square
In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront. Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and...
Web-driver Events: Site Targets Office Workers For Quick Push To Net
DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan office workers with a recent guerrilla effort. The company targeted the at-work crowd specifically because they’d be likely to get online shortly after interacting with the brand. “We tried to focus on the at-work segment ” Ran Ravitz DiningFever.com’s ceo...