Event Marketer

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in […]

In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams. In a bold move, Microsoft took six existing events (SharePoint, TechEd, Project, Lync, Exchange, MMS) and combined them into the brand-new […]

In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams.  

In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.  

In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.