Author archive for Event Marketer

Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s

Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind Lay’s potato chips. With stops primarily at supermarkets the initiative is aimed at getting the newly reformulated snacks—they’re now cooked in sunflower oil—in the mouths of consumers. 

read more

January 28, 2010

Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives

Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews and pop singer Jody Raffoul. “This is part of a growing effort within Nissan to leverage the power of music to connect with consumers ” Kevin...

read more

January 28, 2010

Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing

Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events”  (in New York City Los Angeles San Francisco and Philadelphia) gave die-hards the chance to feel like they’re part of the rebel forces. The cable network telecast...

read more

January 28, 2010

Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit

Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action sports photography competition. The tour features 50 photographs from finalists in the Red Bull Illume Image Quest competition in an art gallery-style environment. The photographs are displayed on eight-foot glass and metal cubes illuminated from below. “The exhibit is designed to...

read more

January 28, 2010

Activation: The Home Depot Leverages NFL Via Community Efforts

In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program. Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that...

read more

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']