EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year EM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes Time Lapse: Building Coffee-mate’s Sampling Activation