Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether…
Monthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer's all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in…
CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the…
SYLVANIA Boosts Brand Visibility with a DIY ‘Eye Exam’ Pop-up for Car Headlights
Car headlights illuminate roads at night or in bad weather, but if they become dim…
Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year…
Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans
Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember,…
Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the…
How Brands are Stirring up Experiences for Sober-curious Consumers
From Sober October to Dry January to the booming sober-curious movement, a fast-growing number of…
How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene
You might say that attendees of the 2023 College Football Playoff National Championship weekend in…
Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after…