FOX Hypes ‘Stars on Mars’ with a Tasting Experience on the ‘Red (Wine) Planet’
“This opportunity gave us a chance to tap into other areas, like food and wine,…
Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists…
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to…
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to…
Sonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and…
Liquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame
Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers.…
Podcast: Launch Stories—Creating an Event for an Industry
Creating an event for the industry, as opposed to only your customers, is a power…
Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty
If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The…
Employee Engagement: Six Tips for Building Experiences That Deliver Emotional ROI
Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one…
Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when…