Coke Encourages Hoops Fans to ‘Battle for Possession’ with a Timed Obstacle Course at the Final Four

Driving trial of the reformulated Coke Zero Sugar was a key objective at both tournaments.[/caption]
Even the world’s most recognized brands need an awareness lift when it comes to introducing new products…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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