Posts tagged with ‘Coke’

October 30, 2023

How the Coke AI Studio is Blazing a Bubbly Trail for Personalized Engagement

Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the...

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September 11, 2023

Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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