Experiential Trend of the Week: Experiential Pit Stops
Summer means road trips are taking place all around the country, and usually, vacationers are…
Anniversary Stories: LP Steele of POPLIFE Looks Back, and into the Future
Not every agency can say it grew out of a party, but that’s exactly where…
Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
The Brief: Furby Clubs and Drip Lounges
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge…
Event Tattoos
You love your favorite brand, but do you love your favorite brand enough to tattoo…
FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is…
The 2025 Fab 50: Recognizing the Event Industry’s Top Builders
Whenever a market force swings in, trade show and event builders are often the first…
Get Ready! October is Experiential Marketing Month
31 days of live and digital experiences designed to help optimize your events There’s never…
The 2025 It List: Recognizing the Top 100 Event Agencies
At a time when clients have growing appetites for longer-term experiential investments, multievent programs and…
At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience
“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot…