San Diego Comic-Con 2025: The Big Experiential Recap
For more than 50 years, superfans of comics, movies, gaming and other popular arts have…
Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game
Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time…
Introducing the 2026 Experiential Marketing Summit Advisory Board
To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern…
Three Production Design Ideas from a Live Podcast Show
With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but…
The Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic…
Experiential Marketing Trend of the Week: Themed Learning
Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers…
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has…
SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During…
SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of…
Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con
In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in…