Grassroots: Pup-Peroni Brings Out Pup Patrol To Promote Sweepstakes
If it were an MTV reality show it could be called “Pimp My Dog’s Ride.”…
Sports Marketing: Sunoco Targets NASCAR Fans
Sunoco is bringing together four of NASCAR’s top drivers—Dale Earnhardt Jr. Tony Stewart Kasey Kahne…
Targeting: Visa Sponsors Amateur Filmmaking Competition
Visa is taking a cinematic approach to its newest sponsorship. The company has partnered with…
Mobile Tours: Lucky Jeans Rides the Denim Highway
Lucky Brand Jeans is touring the country this summer in a psychedelic bright orange and…
Activation: Sharp Leverages New MLB Deal At All-Star Game
Sharp Electronics kicked off its three-year deal as the HDTV category sponsor of Major League…
Retailtainment: 7-Eleven Transforms Stores To Leverage Simpsons Movie Tie
In a move the company is calling reverse product placement 7-Eleven has given extreme makeovers…
Event Programs: Geico Brings Spring Break Activation To Chicago
Geico this month took its recent spring break activation—which centered around a gaming zone that…
Sponsorships: Wrigley’s Announces Deal With NBA
Wrigley’s is bringing five of its chewing gum brands together under one umbrella deal that…
Sports Marketing: Dale Earnhardt Jr. To Endorse New Adidas Clothing Line
At next February’s Daytona 500 Dale Earnhardt Jr. will be wearing a new set of…
Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk
Diageo’s Johnnie Walker brand has teamed up with PGA player Jim Furyk currently ranked No.…