Standing Out as a Sports Property Part II

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

WE SAID IT LAST MONTH and we’ll say it again: If your consumer’s main takeaway from your exhibit was that it was one of 32 football-themed games you’ve got a problem Houston. Building effective exhibits…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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