ESPN Taps Into European Pride To Promo UEFA
To drive ratings and awareness of its first-ever broadcasts of the UEFA Euro 2008 soccer…
AT&T Leverages Its Own Technology At Lollapalooza
At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated…
Alert The Media: Capitalizing on Trade Press
Your trade show presence is a huge investment. You spend big bucks on the exhibit…
Event Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are ready to hit the ground…
Steal This Idea: Ben & Jerry’s
Ice cream brand Ben & Jerry’s kicked off a new joint partnership with the Lennon…
Full Circle
IN THE WORLD OF outdoor event setups tents may be the established superstar but domes…
Teva Hits Vail for a Mountain Games Sponsorship Program
MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products…
Teaching Moms to Respect the Pouch
IN A WORLD of cans and bottles the silvery Capri Sun pouch has stood the…
Women In Event Marketing: The First Edition
In the not so distant past women draped themselves on new cars like shiny hood…
Women in Event Marketing: Brungardt
Who she is: With 32 years on the job at HP 19 of them in…