Road Less Traveled
EVENT SPONSORSHIP is an effective and efficient way for brands to reach their target audience—racecar…
Women in Event Marketing
Who she is: Fontaine is the driving force behind Ford’s mission to get more people…
Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a half years ago she was…
Nestle Coffee-mate Sets Up Mobile Café
To connect with an African American demo Nestle Coffee-mate is hitting the road to bring…
Lexus Targets USTA Members With Legends Clinics
Lexus has extended its agreement with the United States Tennis Association and the U.S. Open…
Bacardi Mixes Beats To Build Brand Preference
The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and…
AT&T Connects With Seniors At How-To Events
AT&T is connecting with the over-65 set this fall by hosting a series of free…
Coke Connects Locally At The Olympic Games
For 16 days of the Olympic Games and 11 days of the Paralympics Games in…
McCain Foods Hits Campaign Trail
McCain Foods has launched an integrated campaign to raise awareness for its potato product line.…
LittleMissMatched Serves Up Product In NYC
The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four…