Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Cover Story: Inside Citi’s Entertainment Sponsorship Platforms Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers Air France Brings French Culture to New York Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership