Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Virtual Try-ons The Brief: Floating Pigeons and Tea Breaks Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza