Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM Interview: Moving with Music Jockey Road Trips This Summer to Promote its Classic Line TLC, Lifetime and Sensodyne Get Glassy-Eyed Nine Strategies For Mastering Celebrity Chef Partnerships