Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Beauty-themed Cafés The Brief: Scent Labs and Hotdog Races The Brief: Turkey Spas and Stonehenge Stunts How Your Reformer is Leveraging a Localized Experiential Strategy to Break into the U.S.