Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement History Brings the Swamp to the City Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program Sears’ Flash Mob Cooks up Interest in Chef Challenge Events