Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Micro-Restaurants and Pop-up Cathedrals Experiential Marketing Trend of the Week: Hotel Takeovers Experiential Marketing Trend of the Week: Themed Learning Experiential Marketing Trend of the Week: Iconic Sculptures