Sprint Experience Revs up Fans at Daytona 500
Wireless provider Sprint, the title sponsor of the NASCAR Sprint Cup Series, engaged potential and…
Charlie the Tuna Celebrates in Times Square
Charlie the Tuna on Feb. 11 celebrated his 50th birthday as the spokes-tuna for StarKist…
How GM Brought a Camaro to Social Media
It has become a de facto rule of the road to incorporate social media in…
How Ford and Toyota Took Sims to the Next Level
There were two simulators at the show—one from Ford and one from Toyota—and while they…
Custom Rides Take Center Stage at SEMA
Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade…
NAIAS Features Fancy Tech and Interactives
The touch screen has become a must-have tool at events these days, and no matter…
Mercedes-Benz Takes Fashion Beyond the Tents
It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week…
General Motors Catches Air at Chicago Auto Show
For last week’s Chicago Auto Show, held Feb. 11 to 20 at McCormick Place, General…
Ride and Drives Make a Comeback
Coming off the worst year ever, carmakers last year rolled out that oldie but goodie—the…
Cadillac Brings Swagger to Events Strategy
Bailouts, schmailouts. With consumer confidence up and Obama repaid, a recharged auto industry is on…