Dockers Event Dares Guys to ‘Drop Trou’ B-to-C Events Posted on October 3, 2011 by To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation We Were at Barbie Dream Fest—Here’s What the Viral Event Was Really Like Women in Events 2025: Meet Keri Ibbitson