Ride and Drives Make a Comeback
Coming off the worst year ever, carmakers last year rolled out that oldie but goodie—the…
Cadillac Brings Swagger to Events Strategy
Bailouts, schmailouts. With consumer confidence up and Obama repaid, a recharged auto industry is on…
AT&T Campaign Supports Black History Month
AT&T on Feb. 1 launched 28 Days, an inspirational speaker series, that will be held…
Diet Coke Tackles Heart Disease
Two teams of UCLA students went head-to-head in a game of capture the flag where…
GMC Revs Up Fans with Super Bowl Experiences
GMC, the official vehicle of the NFL, tapped into the excitement around this year’s Super…
Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must have worked in marketing.
Nissan’s Leaf Tour Generates 20,000 Pre-Orders
Thanks in part to the success of Nissan’s Drive Electric mobile tour, the automaker has…
CITGO Hosts Marketer Meetings
CITGO in January launched its Marketer Round Table Meetings, an annual series of 18 daylong…
Fashion Week Activations Go Off the Runway
There were two ways for a non-sponsoring brand to get in on the Mercedes-Benz Fashion…
Maybelline Makes Makeover Magic
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers at…